Jeff took me through my franchise agreement line by line making sure i understood every detail i was signing. He focused on two main categories - am i protected if things go really well and am i protected is if things do not go well. I had no idea how exposed i was in the downside scenario until he walked me through a few example situations. I also did not understand the exposure i was taking on the upside scenario. When i read the agreement i read the part about territory completely wrong and because of his accurate assessment of territory i chose to not pursue this franchise. He created a simple to read addendum that i was able to send on to the franchise owners and gave me great tips on negotiating terms. When i find another franchise i intend to pursue i will definitely contact Jeff again to review any agreements before i sign.

Jeff Wheelock is a MUST for anyone considering purchasing a franchise whether new or resale. There is no better return on investment than having an experienced franchise attorney review an often one-sided agreement. Jeff will identify red flags and other clauses you will want to negotiate. Do NOT buy a franchise without first having Jeff review all of the documents. The small investment will pay huge dividends in the long run.

Jeff is very knowledgeable, takes pride in his work and really has your best interest at heart. He took the time to explain everything in language I could understand. I now have more confidence in knowing what I am getting into. I would definitely recommend Jeff.